QUALITY COMES AT A PRICE
I had a phone call this morning from a parent of a Lancashire lad who featured in a quality highlights football video I produced for the Cornish F.A. before Christmas. He wanted to purchase a DVD copy of the whole match (Cornwall U 18s v Lancashire U 18s), so that it could be used for his son’s A level PE assessment. When I quoted the price, he said he’d get back to me. This is not a rare occurrence when quoting for work, when you are a commercial videographer.
Those of you who have seen non league club videos will be able to draw your own comparisons with my Piran Films quality match day production below.’ I spend three hours or so at the ground and then anywhere from four to six hours editing the footage. I aim to tell the story of the game. That is why I have a commentator and summariser. I edit to their invaluable comments. I colour correct and scale every clip to ensure that the images ping on the screen. I send the audio to Adobe Audition to get the balance right between the commentary and the ambient crowd noise. I finish with some graphics (though I don’t go over the top), before encoding the sequence and uploading it to You Tube or one of my websites. If we do a post match interview, I generally, edit that separately and superimpose footage from the game.
I do not do things by half measures. I believe in producing a quality product every time. I want to be as professional with my football videos as I would be with my commercial corporate films or Life Stories on Video. All that takes time; and time is money.
In videography, as in other commercial enterprises, you get what you pay for. You can pay cheap and invariably the final product is dull, often with poor framing, bad sound, amateurish presenting etc. I remember seeing an add in a glossy magazine for a cream, faux leather office chair and purchased it for about £120. It lasted two years and I developed back pains after my long hours of editing. A year ago I purchased a Herman Miller Aeron Chair for eight times that figure and it came with a 12 year guarantee. It looks quality and feels ergonomically the part. It is a work of art. In fact it features in the Museum of Modern Art and I am forever seeing them in TV Newsrooms and, more recently, in the film “Sully.” It is an amazing office chair and is located in my editing room where I spend many hours working most days.
So coming back to quoting for a DVD of the Cornwall v Lancashire U 19s game, I had to take into consideration what would be required to produce it to the same high quality standard as the montage above. I could quite easily have thrown together a sequence without checking and colour correcting each clip and left the sound levels as they were. It would have done the job, but I would not been happy with my Piran Films logo in the top lefthand corner of the image. £20 would have covered the job. But that is not the way I work. I was not going to charge an extortionate rate, just the going rate for a professional videographer.
Dave Deacon and Steve Massey
As yet I have not heard back from my enquirer and I am not holding my breath. But if a professionally produced quality DVD leads to a higher grade at A level, I would have thought that anywhere from £75 – £100 would have been money well spent, wouldn’t it? Especially as they would not have to have paid for the filming.
What do you think?